The Tipping Point: How Little Things Can Make a Big Difference

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenome...

By Malcolm Gladwell
File Size: 1116 KB
Print Length: 279 pages
Publisher: Little, Brown and Company (November 1, 2006)
Publication Date: November 1, 2006
Language: English
ASIN: B07D7FPWTX
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Word Wise: Enabled
Lending: Not Enabled
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Format: PDF Text djvu ebook

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Some may say “The Tipping Point” belabors the obvious, which is that things change, sometimes overnight. True, too true, but so what? Malcolm Gladwell, the master of popularized social research, makes us care about the mechanisms of seemingly abrup

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